About Us

Our Tauranga Region is a fresh, exciting project where our entire community can have the chance to help co-create how the world see’s the fantastic place we call home.

Building a Strong Place Brand for Tauranga

At Our Tauranga Region, we believe a powerful place brand unites our community and showcases Tauranga to the world. More than just a logo or tagline, a place brand is a shared identity that tells the unique stories of our region —from The Mount to Judea, Te Puna to Pyes Pa, and Waihi Beach to Pukehina. It promotes us at events, attracts new businesses, and fosters pride within our community. Together, we can create a brand that reflects the true essence of our region—a brand that belongs to all of us and celebrates everything that makes our city extraordinary.

Meet the Team

  • Bringing over two decades of experience in tourism, brand development, marketing, and destination management.

    Haydn is passionate about crafting meaningful narratives and visual identities that truly reflect the heart of a community.

    His expertise in engaging diverse communities ensures that Tauranga’s place brand will be inclusive, authentic, and representative of everything that makes our city unique.

    Under his guidance, the Our Tauranga Region- The Place Brand Project will create a shared identity that celebrates our city and connects us all.

This brand can unite our community reflecting how we think and feel about our home.